Fractional marketing leadership for founder-led businesses

I build and execute strategy for high-growth brands, without losing the soul that got you started in the first place.

Let's chat
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CPG | MULTI-LOCATION | BEV ALC | MARKETPLACES

10+
years building brands
200+
SKUs managed
4
taprooms scaled
100+
email automations built

I help brands make better marketing decisions.

Then I do the work.

View my work
I bring clarity, structure, and direction to businesses where the path to the consumer is anything but straight and narrow (think: three-tier systems and B2B2C brands).

I do this by creating and implementing strategy strong enough to stand up to the layers between you and your customer. As a result, small and founder-led marketing teams are pulled from the grips of incessant activity, while I lead and execute work that matters.‍

Ways to Partner

Brand Foundations & AI Content Systems

We'll define your brand voice in a doc built for practical use. Then I'll build a custom AI system so it stays consistent across your team.

Content Strategy & Execution

A cohesive content system that may include lifecycle emails, newsletters, and blog posts, including internal research and written to your voice, obvs.

Fractional Marketing Leadership

Hands-on marketing leadership, typically for 3-6 months. I'll do more than keep the plane flying. I build and collaborate to find and keep your superfans.

Let's work together

I’ve touched every marketing function.
I know what works and what doesn’t.

From trade and retail marketing to grand openings and creator activations, up to lifecycle, social, and content—I’ve done it all on my way to becoming CMO at Monday Night Brewing. I know what channels to test and invest in, and which ones to let go.

I approach everything with a particular bent on growing and engaging your community, because ads alone don’t create brand equity for the long game.
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About

I build brands, raise kids, and listen to a lot of outlaw country and roots reggae. I’m a high D and C on the DiSC assessment, and carry that sort of duality in most areas of my life. Big picture, tiny details. No yin without yang. I like leaving space for the unexpected and working with bold people.

Say hi

Work Experience

In my work, I've done some really cool things like donate a bunch of hard seltzer to frontline workers, raise over $100k for a food bank, and put on a music festival. I'd love to explore more cool things that make an impact for your brand and reflect your values.

CMO, Monday Night Brewing

VP, Brand Experience, Monday Night Brewing

Marketing Director, Monday Night Brewing

Experiential Marketing and Events Coordinator, Monday Night Brewing

Public Relations Coordinator, Fernbank Museum of Natural History